Customer Excellence

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Provide your customers with an experience that consistently matches their expectations and they will buy and return.

There are four key words in that sentence:

The first is ‘experience’ – It’s not about your product or service, it’s about the customer experience.

The second key word is ‘consistently’ – it’s not enough to get it right once, you have to get it right every time.

The third key word is ‘matches’ – As in matches the customers expectation.

The fourth key word is ‘return’ – The aim in business is to have profitable customers who stay a long time.

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